A Better Way to Side Hustle
“Nobody gets more sad at funerals than me. I cry on command and sometimes off command too.”
Art Direction, José Fresán
Copywriting, Melissa Orr
Millennials are notoriously broke and looking for a quick side hustle to support their income. But despite the potential for ROI, the last place they’re looking is the stock market. Why? Because they fear it’s too costly and complicated. Robinhood’s no-fee, mobile stock trading app makes investing in stocks cheaper and easier than ever before. They’ve asked us to tell stock-fearing Millennials that trading doesn’t have to be difficult and pricey.
We found that millennials spend valuable time and effort on the craziest side-gigs to support their income. So why wouldn’t they choose something easier like Robinhood?
We’re going to show Millennials that Robinhood is an easier way to side hustle. It helps you make more cash with less time and effort than even the craziest side gig.
Subway Ads
Our Out of Home subway ads are self-deprecating and humorous in order to reach those Millennials that have been looking for “creative” side hustles.
LinkedIn Campaign
Where better to reach side hustlers than the ultimate job-hunting platform—LinkedIn? Our campaign persona, “Roger Hudges” is a superstar side hustler who lives to update his daily-changing job conquests.
Meet Roger Hudges
He’s the ultimate side-hustler. He’s got crazy side-gigs for days.
Connect
He’ll ask you to connect just like any other professional on LinkedIn
Watch his daily updates
He’ll be-friend you, then update you every day on his new jobs.
Robinhood is better
Finally, he’ll settle on the better way to side hustle—Robinhood.